Feed Your Head Week Homepage
In the Days Before Blogs...Participants Take a Class at
the International Center of Photography and Share Their
Experience in Photos and Quotes
Ad Guys and Gals Jam Together and Live to Tell
Feed Your Head Week:
A Culture & Community Event Created for Ogilvy & Mather New York
The Challenge:
Find a way to demonstrate the agency’s commitment to creativity and ideas by designing a forum for employees to seek inspiration outside the office .
The Solution:
“Feed Your Head Week:” Employees chose one of 48 cultural events like an architectural walking tour, a salsa class, making pottery, Asian cooking lessons, etc. Ogilvy supported the time out of the office for employees to participate and picked up the tab. Thanks to a fun internal publicity campaign, over 600 people participated.
Extending the Goodwill:
Each event team leader was given a camera to take photos. And a post-event online survey was generated to capture each participants comments about their chosen event, as well as their impression of Ogilvy as an ideas culture. After the event, these photos and comments were used to create an online community that kept the inspiration alive.
My Role:
As an internal consultant, it was my task to drive this project from a spark of an idea straight through to execution--from partnering with the creative team to design and write materials to managing the event coordinators and creative production team.
Featured Photos:
Screen grabs from the Feed Your Head Week website.
Credits:
Design: Mark Frisk. Photos: Jeffrey Schifman. Copy: Beth Ronsick.
